Download white paper: Cross-platform video measurement

The exciting launch of the SpotOn measurement system for television advertising in Finland will see combined campaign evaluation across broadcaster TV, streaming services and online video.

To provide important context for this new service, we asked measurement expert Richard Marks to give us his take on the current direction of travel for video measurement around the world and how SpotOn fits into this wider picture. This builds on the white paper he authored for us two years ago, during which time a lot has happened here in Finland and around the world.

Richard has over 35 years’ experience in international media measurement. He is Research Director of asi, the world’s leading measurement conference and hosts the asicast media podcast. He’s also a media research consultant with his company Research The Media and played an active role in working with dataBreeders and the Finnish broadcasters to bring the SpotOn project to market.

Please download the white paper here!