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The exciting launch of the SpotOn measurement system for television advertising in Finland will see combined campaign evaluation across broadcaster TV, streaming services and online video.
In recent years, advertisers have called for unified campaign metrics across all platforms and media. The new SpotOn measurement reports profiled contacts, reach and frequency across different...
The newest information "in a nutshell" from the finnish commerical tv market.
The newest information "in a nutshell" from the finnish commerical tv market.
After a successful proof of concept, the Finnish commercial broadcasters MTV Oy and Sanoma Media Finland have signed a contract with measurement specialist dataBreeders to develop Total TV...